Signals To Talent

signals to talent internal communications

Signals To Talent

After spending much of his life in corporate life, Sherpa’s CEO Gary Hendrickse is passionate about the role that internal communications can play in retaining talent.

“It comes down to understanding mind sets or simply thinking back to when you were a young, talented and ambitious player in a crowded and competitive space just hoping to be noticed,”
recalls Gary.

Here are some thoughts about how internal communications can help to retain talent. Also, how you can turn a good article into dynamite which sends a strong signal to talented employees.

  • Profiling successful and admired people can create role models for young talent
  • Presenting different departments or divisions in an interesting way provides an array of career options for young talent to latch on to
  • Picking out a member of the ‘talent brigade’ and profiling them or sharing a recent project success shows recognition, encourages others and provides a sense of what it takes. But can you imagine the impact if the CEO commented as follows on the blog: “Well done Andise, fantastic to hear that the launch went so well. Keep up the great work!” Wow! Wow!

“In the same way that one thinks deeply about what’s really important to a target audience when building brands externally, the same principles should apply for internal communications. Never forget the intangible or emotional aspect of life in a large organisation. A story should never be just a story.”

“In the same way that one thinks deeply about what’s really important to a target audience when building brands externally, the same principles should apply for internal communications. Never forget the intangible or emotional aspect of life in a large organisation. A story should never be just a story.”

Gary Hendrickse
CEO Sherpa


Gary founded Sherpa in 2006, having spent almost a lifetime in corporate. He held senior and executive positions for some of South Africa’s top corporates, heading portfolios such as product development, marketing, brand and sales. Prior to launching Sherpa, Gary was a shareholder and MD of a digital communications company in Cape Town.